--- title: Designer of Mar.chology Systems description: Discover TRB Comms for leaders, brands, and creatives grow with integrity through neuromarketing, messaging & transformational systems designed for legacy. image: https://www.trbcomms.com/hubfs/trbcomms%E2%80%94case-studies-social-2026.png --- [Skip to content](https://www.trbcomms.com/about#main-content) [![Tomera Rodgers Bohnert](https://www.trbcomms.com/hubfs/lilac-trb.png "Tomera Rodgers Bohnert")](https://www.trbcomms.com/?hsLang=en) - [Home](https://www.trbcomms.com) - [Why Marketing Fails](https://www.trbcomms.com/why-marketing-fails-to-convert) - [Method](https://www.trbcomms.com/methodology) - Insights Show submenu for Insights - [Case Insights](https://www.trbcomms.com/tomera-rodgers-success) - [Blog](https://www.trbcomms.com/trb-blog) - [About](https://www.trbcomms.com/about) - [Home](https://www.trbcomms.com) - [Why Marketing Fails](https://www.trbcomms.com/why-marketing-fails-to-convert) - [Method](https://www.trbcomms.com/methodology) - Insights Show submenu for Insights - [Case Insights](https://www.trbcomms.com/tomera-rodgers-success) - [Blog](https://www.trbcomms.com/trb-blog) - [About](https://www.trbcomms.com/about) #  Decisions Don’t Fail from Strategy. They Fail from Misalignment.  We use the Decision Alignment Method™ \[powered by Mar.chology™\] to diagnose and fix where your messaging fails to move people.  [Take the Diagnostic](https://decision-alignment-diagnostic.fillout.com/t/ngUA2h3iPKus?HighFrictionLPHS=xxxxx) [Book a Clarity Call](https://calendly.com/trbcomms/30min) ## Behavioral Marketing & Revenue Strategist ![bw_me_2023](https://www.trbcomms.com/hs-fs/hubfs/Tomera/bw_me_2023.png?width=600&height=809&name=bw_me_2023.png "bw_me_2023") Tomera Rodgers Creator of the **T.R.B System and Decision Alignment Diagnostic™**, a behavioral marketing framework that identifies where cognitive friction prevents buyers from moving from attention to action. Tomera works with startups, mission-driven organizations and global brands to align marketing strategy with how people actually make decisions. Her work combines behavioral science, decision psychology and strategic marketing to diagnose why marketing systems underperform and redesign messaging and positioning that improve engagement and conversion. ### Experience Includes: • Global marketing communications strategy • Brand identity and messaging architecture • Behavioral marketing diagnostics • Decision-driven growth systems   ![TRB Brandiq](https://www.trbcomms.com/hubfs/Tomera/TRB%20Comms/Brandiq/TRB%20Brandiq.png "TRB Brandiq") ## The T.R.B™ System The brand Tee Rex Beats was established in 2006 as a communications and PR service. The name Tee Rex was given to me because of my name. But it also represents my children without question. They are my heartbeat and the power behind all I do. As with evolution of all things digital, so to did my brand. T.R.Bcomms was created to address digital PR and branding support but has grown and developed into a full view of brands and their leaders. This is why I redefined my mission to support leaders with development but also creative and neuro-backed marketing approaches. All of which are based on psychology, core personalities and buyer behavior. Today, I offer services that help brand and individuals grow professionally and personally. [Contact Me Directly](mailto:tee@trbcomms.com)   ## Soul-led Strategies **Long Term Visualization** We focus on long-term transformation, not short-term wins. That means aligning brand, operations and people not chasing disconnected marketing activities. **Strategy for the Real World**   We translate vision into execution. Our work connects high-level strategy to practical systems, workflows and team rhythms that make growth sustainable. **Human-Centered by Design**   Burnout isn’t a growth strategy. We build with an understanding of human capacity, nervous system regulation and performance cycles so teams can thrive without sacrificing wellbeing. ## Unique Neuroscience-backed **Built by Operators, Not Pitch Decks**   T.R.Bcomms is founder-led by experienced operators who’ve built systems from scratch, hired and led teams, managed agencies and owned results. We know what breaks, what scales and what lasts. **Calm Leadership in Complexity** In fast-moving environments, clarity matters more than noise. We bring steady, grounded leadership to help teams make better decisions and move forward with confidence. **Technology With Purpose** We believe technology should support people, not extract from them. Every system we implement from CRM to content is designed to reduce friction, increase clarity and support sustainable performance. ## See how this approach has helped already ![GMF-Mark-favecon-icon](https://www.trbcomms.com/hubfs/Tomera/TRB%20Comms/Clients/GMF-Mark-RB-2024-1.png) REBRAND #### Grae Matta Foundation **Challenge:** Brand lacked accessibility and emotional clarity. **Solution:** Applied the Cognitive Conversion Sequence™ to redesign the brand identity. **Result:** Improved accessibility and greater global brand awareness. [Learn More](https://www.trbcomms.com/grae-matta-foundation?hsLang=en) ![10zyme-60-icon](https://www.trbcomms.com/hubfs/Tomera/TRB%20Comms/Clients/10zyme-copyright-short-chill-2023-1.png) New Brand #### 10zyme **Challenge:** Complex femtech product required clear positioning. **Solution:** Messaging architecture aligned with buyer decision psychology. **Result:** Simplified medical messaging and strengthened brand clarity. [Learn More](https://www.trbcomms.com/10zyme?hsLang=en) ![coats-digital-icon](https://www.trbcomms.com/hubfs/Tomera/TRB%20Comms/Clients/308640893_568944908361187_5078303021912528571_n-1.png) Global Expansion #### Coats **Challenge:** Global brand required culturally adaptable marketing assets with at least one new region. **Solution:** Strategic messaging and content aligned with regional markets. **Result:** £4M revenue growth, incressed solution sales from 9 to 27 with an expansion into three non-english speaking regions. [Learn More](https://www.trbcomms.com/coats-digital?hsLang=en) ### Ready to identify where your marketing breaks the buyer decision journey? Start by taking the Decision Alignment Diagnostic™ first or if you're ready to get some clarity now, book a call. [Take the Diagnostic](https://decision-alignment-diagnostic.fillout.com/t/ngUA2h3iPKus?HighFrictionLPHS=xxxxx) [Book a Clarity Call](https://calendly.com/trbcomms/30min) ## Our Blog We publish insights and strategy tips for the marketing professionals who want to level up and run with the big dogs and even beat them. ![Adidas’ Messaging Failure: Why Context and Empathy Matter in Marketing](https://www.trbcomms.com/hubfs/Blog/adidas-marketing-failure%20(1).png) ##### Adidas’ Messaging Failure: Why Context and Empathy Matter in Marketing In 2017, Adidas sent an email to Boston Marathon finishers with the subject line: “Congrats, you survived the Boston Marathon.” [Read More](https://www.trbcomms.com/trb-blog/adidas-messaging-failure-that-shows-why-context-matters?hsLang=en) ![Why the Artists Pathway Is Structured This Way](https://www.trbcomms.com/hubfs/Blog/Artist%20pathway.png) ##### Why the Artists Pathway Is Structured This Way Creative people don’t struggle because they lack ideas. They struggle because their internal systems are often overloaded, unsupported or pushed to operate at an unsustainable... [Read More](https://www.trbcomms.com/trb-blog/why-the-artists-pathway-is-structured-this-way?hsLang=en) ![Why the Leaders Pathway Is Structured This Way](https://www.trbcomms.com/hubfs/Blog/leaders%20pathway.png) ##### Why the Leaders Pathway Is Structured This Way Leadership rarely fails because of a lack of skill. It fails when responsibility outpaces internal capacity. [Read More](https://www.trbcomms.com/trb-blog/why-the-leaders-pathway-is-structured-this-way?hsLang=en) ## Book a Clarity Call Ready to identify where your marketing breaks the buyer decision journey? [![Tomera Rodgers Bohnert](https://www.trbcomms.com/hubfs/lilac-trb.png "Tomera Rodgers Bohnert")](https://www.trbcomms.com/?hsLang=en) - [Home](https://www.trbcomms.com) - [Why Marketing Fails](https://www.trbcomms.com/why-marketing-fails-to-convert) - [Method](https://www.trbcomms.com/methodology) - Insights Show submenu for Insights - [Case Insights](https://www.trbcomms.com/tomera-rodgers-success) - [Blog](https://www.trbcomms.com/trb-blog) - [About](https://www.trbcomms.com/about) - [Home](https://www.trbcomms.com) - [Why Marketing Fails](https://www.trbcomms.com/why-marketing-fails-to-convert) - [Method](https://www.trbcomms.com/methodology) - Insights Show submenu for Insights - [Case Insights](https://www.trbcomms.com/tomera-rodgers-success) - [Blog](https://www.trbcomms.com/trb-blog) - [About](https://www.trbcomms.com/about) [Follow us on Facebook](https://www.facebook.com/trb.consultancy/) [Follow us on LinkedIn](https://www.linkedin.com/company/trb-comms) [Follow us on Twitter](https://www.linkedin.com/in/tomera-rodgers/) Copyright © T.R.Bcomms 2026 Designed by Tomera Rodgers