Skip to content

Behavioral Marketing & Revenue Strategist

bw_me_2023

Tomera Rodgers

Creator of the T.R.B System and Decision Alignment Diagnostic™, a behavioral marketing framework that identifies where cognitive friction prevents buyers from moving from attention to action.

Tomera works with startups, mission-driven organizations and global brands to align marketing strategy with how people actually make decisions. Her work combines behavioral science, decision psychology and strategic marketing to diagnose why marketing systems underperform and redesign messaging and positioning that improve engagement and conversion.

Experience Includes:

• Global marketing communications strategy
• Brand identity and messaging architecture
• Behavioral marketing diagnostics
• Decision-driven growth systems

 

TRB Brandiq

The T.R.B™ System

The brand Tee Rex Beats was established in 2006 as a communications and PR service. The name Tee Rex was given to me because of my name. But it also represents my children without question. They are my heartbeat and the power behind all I do.

As with evolution of all things digital, so to did my brand. T.R.Bcomms was created to address digital PR and branding support but has grown and developed into a full view of brands and their leaders.

This is why I redefined my mission to support leaders with development but also creative and neuro-backed marketing approaches. All of which are based on psychology, core personalities and buyer behavior.

Today, I offer services that help brand and individuals grow professionally and personally.

 

Soul-led Strategies

Long Term Visualization

We focus on long-term transformation, not short-term wins. That means aligning brand, operations and people not chasing disconnected marketing activities.

Strategy for the Real World
 
We translate vision into execution. Our work connects high-level strategy to practical systems, workflows and team rhythms that make growth sustainable.
Human-Centered by Design
 
Burnout isn’t a growth strategy. We build with an understanding of human capacity, nervous system regulation and performance cycles so teams can thrive without sacrificing wellbeing.

Unique Neuroscience-backed

Built by Operators, Not Pitch Decks
 
T.R.Bcomms is founder-led by experienced operators who’ve built systems from scratch, hired and led teams, managed agencies and owned results. We know what breaks, what scales and what lasts.

Calm Leadership in Complexity

In fast-moving environments, clarity matters more than noise. We bring steady, grounded leadership to help teams make better decisions and move forward with confidence.

Technology With Purpose

We believe technology should support people, not extract from them. Every system we implement from CRM to content is designed to reduce friction, increase clarity and support sustainable performance.

See how this approach has helped already

GMF-Mark-favecon-icon

REBRAND

Grae Matta Foundation

Challenge:
Brand lacked accessibility and emotional clarity.

Solution:
Applied the Cognitive Conversion Sequence™ to redesign the brand identity.

Result:
Improved accessibility and greater global brand awareness.

Learn More
10zyme-60-icon

New Brand

10zyme

Challenge:
Complex femtech product required clear positioning.

Solution:
Messaging architecture aligned with buyer decision psychology.

Result:
Simplified medical messaging and strengthened brand clarity.

Learn More
coats-digital-icon

Global Expansion

Coats

Challenge:
Global brand required culturally adaptable marketing assets with at least one new region.

Solution:
Strategic messaging and content aligned with regional markets.

Result:
£4M revenue growth, incressed solution sales from 9 to 27 with an expansion into three non-english speaking regions.

Learn More

Ready to identify where your marketing breaks the buyer decision journey?

Start by taking the Decision Alignment Diagnostic™ first or if you're ready to get some clarity now, book a call.
Take the Diagnostic Book a Clarity Call

Our Blog

We publish insights and strategy tips for the marketing professionals who want to level up and run with the big dogs and even beat them.

Adidas’ Messaging Failure: Why Context and Empathy Matter in Marketing
Adidas’ Messaging Failure: Why Context and Empathy Matter in Marketing

In 2017, Adidas sent an email to Boston Marathon finishers with the subject line: “Congrats, you survived the Boston Marathon.”

Read More
Why the Artists Pathway Is Structured This Way
Why the Artists Pathway Is Structured This Way

Creative people don’t struggle because they lack ideas. They struggle because their internal systems are often overloaded, unsupported or pushed to operate at an unsustainable...

Read More
Why the Leaders Pathway Is Structured This Way
Why the Leaders Pathway Is Structured This Way

Leadership rarely fails because of a lack of skill. It fails when responsibility outpaces internal capacity.

Read More

Book a Clarity Call

Ready to identify where your marketing breaks the buyer decision journey?