--- title: TRB Blog | Tomera Rodgers aka Tee Rex description: US Soldier (RET) 96H aviator and mother of 3 amazing people! Transparent marketing and communications are part of my Digital career! image: https://www.trbcomms.com/hubfs/trbcomms%E2%80%94case-studies-social-2026.png --- [![TRB full logo](https://www.trbcomms.com/hubfs/Tomera/Logos/TRB%20full%20logo.png)](https://www.trbcomms.com) - [Home](https://www.trbcomms.com) - [Why Marketing Fails](https://www.trbcomms.com/why-marketing-fails-to-convert) - [Method](https://www.trbcomms.com/methodology) - Insights - [Case Insights](https://www.trbcomms.com/tomera-rodgers-success) - [Blog](https://www.trbcomms.com/trb-blog) - [About](https://www.trbcomms.com/about) [Find Where Your Marketing Breaks](https://decision-alignment-diagnostic.fillout.com/t/ngUA2h3iPKus?HighFrictionLPHS=xxxxx) [Digital Marketing](https://www.trbcomms.com/trb-blog/tag/digital-marketing) ### [Adidas’ Messaging Failure: Why Context and Empathy Matter in Marketing](https://www.trbcomms.com/trb-blog/adidas-messaging-failure-that-shows-why-context-matters) March 30 2026 [Tomera Rodgers aka Tee Rex](https://www.trbcomms.com/trb-blog/author/tomera-rodgers-aka-tee-rex) [Musicians Wellbeing](https://www.trbcomms.com/trb-blog/tag/musicians-wellbeing) ### [Why the Artists Pathway Is Structured This Way](https://www.trbcomms.com/trb-blog/why-the-artists-pathway-is-structured-this-way) February 9 2026 [Tomera Rodgers aka Tee Rex](https://www.trbcomms.com/trb-blog/author/tomera-rodgers-aka-tee-rex) [Transformational Leadership](https://www.trbcomms.com/trb-blog/tag/transformational-leadership) ### [Why the Leaders Pathway Is Structured This Way](https://www.trbcomms.com/trb-blog/why-the-leaders-pathway-is-structured-this-way) February 9 2026 [Tomera Rodgers aka Tee Rex](https://www.trbcomms.com/trb-blog/author/tomera-rodgers-aka-tee-rex) [Digital Marketing](https://www.trbcomms.com/trb-blog/tag/digital-marketing) ### [Why High-Trust Brands Are Adding Language Governance](https://www.trbcomms.com/trb-blog/why-high-trust-brands-are-adding-language-governance) February 6 2026 [Tomera Rodgers aka Tee Rex](https://www.trbcomms.com/trb-blog/author/tomera-rodgers-aka-tee-rex) ## Tomera Rodgers aka Tee Rex US Soldier (RET) 96H aviator and mother of 3 amazing people! Transparent marketing and communications are part of my Digital career! Find me on: ### Recent Posts [![](https://www.trbcomms.com/hubfs/Blog/adidas-marketing-failure%20(1).png)](https://www.trbcomms.com/trb-blog/adidas-messaging-failure-that-shows-why-context-matters) [Digital Marketing](https://www.trbcomms.com/trb-blog/tag/digital-marketing) ![time](https://www.trbcomms.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 3 minute read ## [Adidas’ Messaging Failure: Why Context and Empathy Matter in Marketing](https://www.trbcomms.com/trb-blog/adidas-messaging-failure-that-shows-why-context-matters) In 2017, Adidas sent an email to Boston Marathon finishers with the subject line: “Congrats, youfalse [![](https://www.trbcomms.com/hubfs/Blog/Artist%20pathway.png)](https://www.trbcomms.com/trb-blog/why-the-artists-pathway-is-structured-this-way) [Musicians Wellbeing](https://www.trbcomms.com/trb-blog/tag/musicians-wellbeing) ![time](https://www.trbcomms.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 1 minute read ## [Why the Artists Pathway Is Structured This Way](https://www.trbcomms.com/trb-blog/why-the-artists-pathway-is-structured-this-way) Creative people don’t struggle because they lack ideas. They struggle because their internalfalse [![](https://www.trbcomms.com/hubfs/Blog/leaders%20pathway.png)](https://www.trbcomms.com/trb-blog/why-the-leaders-pathway-is-structured-this-way) [Transformational Leadership](https://www.trbcomms.com/trb-blog/tag/transformational-leadership) ![time](https://www.trbcomms.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 1 minute read ## [Why the Leaders Pathway Is Structured This Way](https://www.trbcomms.com/trb-blog/why-the-leaders-pathway-is-structured-this-way) Leadership rarely fails because of a lack of skill. It fails when responsibility outpaces internalfalse [![](https://www.trbcomms.com/hubfs/Blog/Ethical%20AI%20in%20Wellbeing%20Tech%20Why%20Uncertainty%20and%20Transparency%20Matter.png)](https://www.trbcomms.com/trb-blog/why-high-trust-brands-are-adding-language-governance) [Digital Marketing](https://www.trbcomms.com/trb-blog/tag/digital-marketing) ![time](https://www.trbcomms.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 2 minute read ## [Why High-Trust Brands Are Adding Language Governance](https://www.trbcomms.com/trb-blog/why-high-trust-brands-are-adding-language-governance) As digital channels expanded, so did the volume of content moving through them.Emails, landingfalse [![](https://www.trbcomms.com/hubfs/Blog/Ethical%20AI%20in%20Wellbeing%20Tech%20Why%20Uncertainty%20and%20Transparency%20Matter.png)](https://www.trbcomms.com/trb-blog/ethical-ai-why-uncertainty-and-transparency-matter) [Musicians Wellbeing](https://www.trbcomms.com/trb-blog/tag/musicians-wellbeing) ![time](https://www.trbcomms.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 3 minute read ## [Ethical AI: Why Uncertainty and Transparency Matter](https://www.trbcomms.com/trb-blog/ethical-ai-why-uncertainty-and-transparency-matter) As AI becomes more common in wellbeing technology, one problem keeps surfacing: systems are oftenfalse [![](https://www.trbcomms.com/hubfs/Tomera/TRB%20Comms/BEATsyncro/BEATsyncro-Full%20Color.png)](https://www.trbcomms.com/trb-blog/teaching-technology-to-listen-before-it-decides) [Musicians Wellbeing](https://www.trbcomms.com/trb-blog/tag/musicians-wellbeing) ![time](https://www.trbcomms.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 2 minute read ## [Teaching Technology to Listen Before it Decides](https://www.trbcomms.com/trb-blog/teaching-technology-to-listen-before-it-decides) Most technology is built to optimize, categorize or push outcomes. 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