--- title: TRB Blog | Digital Marketing description: Digital Marketing | Our stories and insights in the V.O.I.C.E blog are here to help you lead with vision, own your voice and express your work with clarity and courage. image: https://www.trbcomms.com/hubfs/trbcomms%E2%80%94case-studies-social-2026.png --- [![TRB full logo](https://www.trbcomms.com/hubfs/Tomera/Logos/TRB%20full%20logo.png)](https://www.trbcomms.com) - [Home](https://www.trbcomms.com) - [Why Marketing Fails](https://www.trbcomms.com/why-marketing-fails-to-convert) - [Method](https://www.trbcomms.com/methodology) - Insights - [Case Insights](https://www.trbcomms.com/tomera-rodgers-success) - [Blog](https://www.trbcomms.com/trb-blog) - [About](https://www.trbcomms.com/about) [Find Where Your Marketing Breaks](https://decision-alignment-diagnostic.fillout.com/t/ngUA2h3iPKus?HighFrictionLPHS=xxxxx) [Digital Marketing](https://www.trbcomms.com/trb-blog/tag/digital-marketing) ### [Adidas’ Messaging Failure: Why Context and Empathy Matter in Marketing](https://www.trbcomms.com/trb-blog/adidas-messaging-failure-that-shows-why-context-matters) March 30 2026 [Tomera Rodgers aka Tee Rex](https://www.trbcomms.com/trb-blog/author/tomera-rodgers-aka-tee-rex) [Musicians Wellbeing](https://www.trbcomms.com/trb-blog/tag/musicians-wellbeing) ### [Why the Artists Pathway Is Structured This Way](https://www.trbcomms.com/trb-blog/why-the-artists-pathway-is-structured-this-way) February 9 2026 [Tomera Rodgers aka Tee Rex](https://www.trbcomms.com/trb-blog/author/tomera-rodgers-aka-tee-rex) [Transformational Leadership](https://www.trbcomms.com/trb-blog/tag/transformational-leadership) ### [Why the Leaders Pathway Is Structured This Way](https://www.trbcomms.com/trb-blog/why-the-leaders-pathway-is-structured-this-way) February 9 2026 [Tomera Rodgers aka Tee Rex](https://www.trbcomms.com/trb-blog/author/tomera-rodgers-aka-tee-rex) [Digital Marketing](https://www.trbcomms.com/trb-blog/tag/digital-marketing) ### [Why High-Trust Brands Are Adding Language Governance](https://www.trbcomms.com/trb-blog/why-high-trust-brands-are-adding-language-governance) February 6 2026 [Tomera Rodgers aka Tee Rex](https://www.trbcomms.com/trb-blog/author/tomera-rodgers-aka-tee-rex) # More Articles ## digital marketing [![](https://www.trbcomms.com/hubfs/Blog/adidas-marketing-failure%20(1).png)](https://www.trbcomms.com/trb-blog/adidas-messaging-failure-that-shows-why-context-matters) [Digital Marketing](https://www.trbcomms.com/trb-blog/tag/digital-marketing) ![time](https://www.trbcomms.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 3 minute read ## [Adidas’ Messaging Failure: Why Context and Empathy Matter in Marketing](https://www.trbcomms.com/trb-blog/adidas-messaging-failure-that-shows-why-context-matters) In 2017, Adidas sent an email to Boston Marathon finishers with the subject line: “Congrats, youfalse [![](https://www.trbcomms.com/hubfs/Blog/Ethical%20AI%20in%20Wellbeing%20Tech%20Why%20Uncertainty%20and%20Transparency%20Matter.png)](https://www.trbcomms.com/trb-blog/why-high-trust-brands-are-adding-language-governance) [Digital Marketing](https://www.trbcomms.com/trb-blog/tag/digital-marketing) ![time](https://www.trbcomms.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 2 minute read ## [Why High-Trust Brands Are Adding Language Governance](https://www.trbcomms.com/trb-blog/why-high-trust-brands-are-adding-language-governance) As digital channels expanded, so did the volume of content moving through them.Emails, landingfalse [![](https://www.trbcomms.com/hubfs/Blog/Ethical%20AI%20in%20Wellbeing%20Tech%20Why%20Uncertainty%20and%20Transparency%20Matter.png)](https://www.trbcomms.com/trb-blog/ethical-ai-why-uncertainty-and-transparency-matter) [Musicians Wellbeing](https://www.trbcomms.com/trb-blog/tag/musicians-wellbeing) ![time](https://www.trbcomms.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 3 minute read ## [Ethical AI: Why Uncertainty and Transparency Matter](https://www.trbcomms.com/trb-blog/ethical-ai-why-uncertainty-and-transparency-matter) As AI becomes more common in wellbeing technology, one problem keeps surfacing: systems are oftenfalse [![](https://www.trbcomms.com/hubfs/emotional-blindness-tomera-rodgers.jpg)](https://www.trbcomms.com/trb-blog/what-is-alexithymia-and-how-to-control-it) [Musicians Wellbeing](https://www.trbcomms.com/trb-blog/tag/musicians-wellbeing) ![time](https://www.trbcomms.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 5 minute read ## [What is Alexithymia and How To Control It](https://www.trbcomms.com/trb-blog/what-is-alexithymia-and-how-to-control-it) Imagine living in a world where emotions are like a puzzle—difficult to identify and even harder tofalse [![](https://www.trbcomms.com/hubfs/neuromarketing-for-women-in-startup.webp)](https://www.trbcomms.com/trb-blog/women-in-startups-how-neuromarketing-is-transforming-the-game) [Digital Marketing](https://www.trbcomms.com/trb-blog/tag/digital-marketing) ![time](https://www.trbcomms.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 2 minute read ## [Women in Startups: How Neuromarketing is Transforming the Game](https://www.trbcomms.com/trb-blog/women-in-startups-how-neuromarketing-is-transforming-the-game) In recent years, the startup world has seen a significant increase in the number of women foundersfalse [![Neuromarketing without the insane tech cost](https://www.trbcomms.com/hubfs/Tomera/TRB%20Comms/expensive-neuro-tech.png)](https://www.trbcomms.com/trb-blog/how-to-create-a-neuromarketing-strategy-without-the-expensive-tech) [Digital Marketing](https://www.trbcomms.com/trb-blog/tag/digital-marketing) ![time](https://www.trbcomms.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 2 minute read ## [How to Create a Neuromarketing Strategy without the Expensive Tech](https://www.trbcomms.com/trb-blog/how-to-create-a-neuromarketing-strategy-without-the-expensive-tech) Neuromarketing experts emphasize the importance of tapping into the consumer's unconscious mind forfalse [![](https://www.trbcomms.com/hubfs/tomeras-markology.png)](https://www.trbcomms.com/trb-blog/tomeras-markology) [Digital Marketing](https://www.trbcomms.com/trb-blog/tag/digital-marketing) ![time](https://www.trbcomms.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 2 minute read ## [Tee's Markology-Marketing Psychology](https://www.trbcomms.com/trb-blog/tomeras-markology) Now that we have the basics of digital marketing down, or so we think, we can dive into creatingfalse [![](https://www.trbcomms.com/hubfs/Tomera/TRB%20Comms/digital-presence.png)](https://www.trbcomms.com/trb-blog/landing-that-dream-digital-role) [Digital Marketing](https://www.trbcomms.com/trb-blog/tag/digital-marketing) ![time](https://www.trbcomms.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 5 minute read ## [Landing that Dream Digital Role](https://www.trbcomms.com/trb-blog/landing-that-dream-digital-role) The shift from physical to virtual working became fundamental for survival during the pandemic.false [![](https://www.trbcomms.com/hubfs/cx-us-big-data.jpg)](https://www.trbcomms.com/trb-blog/value-of-your-own-data) [Digital Marketing](https://www.trbcomms.com/trb-blog/tag/digital-marketing) ![time](https://www.trbcomms.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 2 minute read ## [The Value in Your Own Data](https://www.trbcomms.com/trb-blog/value-of-your-own-data) Data is transforming the way people interact globally. We now have access to vast amounts offalse [![](https://www.trbcomms.com/hubfs/creative-block.png)](https://www.trbcomms.com/trb-blog/5-simple-tricks-overcoming-writer-creative-block) [Digital Marketing](https://www.trbcomms.com/trb-blog/tag/digital-marketing) ## [5 Tricks to Overcoming Creative and Writer's Block](https://www.trbcomms.com/trb-blog/5-simple-tricks-overcoming-writer-creative-block) With the recent release of his 10th album, Kamikaze, in August this year and second in just 8false [![trb-logo-600](https://www.trbcomms.com/hs-fs/hubfs/Tomera/TRB%20Comms/Brandiq/trb-logo-600.png?width=200&height=79&name=trb-logo-600.png "trb-logo-600")](https://www.trbcomms.com/) #### Company - About - Pricing - Free Guide - Top Articles #### Services - Guidance - Consultation - Online course - Group Sessions #### Contact - trbcomms@gmail.com - [Facebook](https://www.facebook.com/trb.consultancy) - [LinkedIn](https://www.linkedin.com/company/trb-comms) - [Instagram](https://www.instagram.com/trb_consultancy/) - [TikTok](https://www.tiktok.com/@tee_rex_beats) ![TRB-FULL-1](https://www.trbcomms.com/hs-fs/hubfs/Tomera/TRB%20Comms/VIBE/TRB-FULL-1.png?width=200&height=70&name=TRB-FULL-1.png)  Produced by TRBcomms Terms & Conditions  Privacy [Sign up for News and Alignment Strategies](https://www.trbcomms.com/news-and-alignment-strategy-tips) **PH:** +1 279 282 8316 **EM:** tee@trbcomms.com © 2025 TRB Comms