--- title: Behaviorial Marketing & Revenue Strategist description: Discover TRB Comms for leaders, brands, and creatives grow with integrity through neuromarketing, messaging & transformational systems designed for legacy. image: https://www.trbcomms.com/hubfs/trbcomms%E2%80%94case-studies-social-2026.png --- [Skip to content](https://www.trbcomms.com#main-content) [![Tomera Rodgers Bohnert](https://www.trbcomms.com/hubfs/lilac-trb.png "Tomera Rodgers Bohnert")](https://www.trbcomms.com/?hsLang=en) - [Home](https://www.trbcomms.com) - [Why Marketing Fails](https://www.trbcomms.com/why-marketing-fails-to-convert) - [Method](https://www.trbcomms.com/methodology) - Insights Show submenu for Insights - [Case Insights](https://www.trbcomms.com/tomera-rodgers-success) - [Blog](https://www.trbcomms.com/trb-blog) - [About](https://www.trbcomms.com/about) - [Home](https://www.trbcomms.com) - [Why Marketing Fails](https://www.trbcomms.com/why-marketing-fails-to-convert) - [Method](https://www.trbcomms.com/methodology) - Insights Show submenu for Insights - [Case Insights](https://www.trbcomms.com/tomera-rodgers-success) - [Blog](https://www.trbcomms.com/trb-blog) - [About](https://www.trbcomms.com/about) #  Decisions Don’t Fail from Strategy. # They Fail from Misalignment.  We use the Decision Alignment Method™ \[powered by Mar.chology™\] to diagnose and fix where your messaging fails to move people.  [Take the Diagnostic](https://decision-alignment-diagnostic.fillout.com/t/ngUA2h3iPKus?HighFrictionLPHS=xxxxx) [Book a Clarity Call](https://calendly.com/trbcomms/30min) ## Most marketing focuses on tactics even though buyers follow psychology. ![how people decide](https://www.trbcomms.com/hubfs/Tomera/TRB%20Comms/Icons/how%20people%20decide.png "how people decide") ## People Don’t Decide the Way You Think Most marketing is built on logic. But human decisions don’t start there. They follow a sequence of: **Trust** to **Emotion** to **Pattern** to **Logic** and finally, on to **Action.** When your messaging breaks that sequence, your audience doesn’t convert, they hesitate. ![TRB Brandiq](https://www.trbcomms.com/hubfs/Tomera/TRB%20Comms/Brandiq/TRB%20Brandiq.png "TRB Brandiq") ## The Decision Alignment Method™ A structured system for identifying and fixing where decisions break across your messaging, brand and customer experience. The Decision Alignment Method™ applies the Mar.cology™ approach across four phases to reveal exactly where your communication is misaligned and what to do about it.   ![4](https://www.trbcomms.com/hubfs/Tomera/Logos/Faves%2032/60%20icons/4.png) ## **DIAGNOSE** ###### **Decision Alignment Diagnostic™** Identify where decisions break   ![2-1](https://www.trbcomms.com/hubfs/Tomera/Logos/Faves%2032/2-1.png) ## **ANALYZE** ###### **Cognitive Conversion Sequence™** Understand decision (mis)processing ![4](https://www.trbcomms.com/hubfs/Tomera/Logos/Faves%2032/4.png) ## **REPORT** ###### **Behavioral Revenue Audit™** Quantify misalignment and business impact ![1](https://www.trbcomms.com/hubfs/Tomera/Logos/Faves%2032/60%20icons/1.png) ## **EVALUATE** ###### **Cognitive Friction Map™** Prioritize what and where to act ![Broken tactics](https://www.trbcomms.com/hubfs/Tomera/TRB%20Comms/Icons/Broken%20tactics.png "Broken tactics") ## What Happens When Decisions Aren’t Aligned - Leads show interest but don’t move forward - Messaging feels right but doesn’t convert - Sales cycles stall or stretch - Teams add tactics without fixing the core issue **This isn’t a marketing problem. It’s a decision alignment problem.** #### Big marketing budgets often optimize for attention and conversion mechanics. But human decisions are built on trust, emotion, pattern recognition and only then logic.  The proof is in big numbers. ## $27billion Programmatic ad waste in 2025, up 34% in two years. ## $4million Coca‑Cola research spend that ignored emotional equity and symbolic meaning ![buying process (1)](https://www.trbcomms.com/hubfs/Tomera/TRB%20Comms/Icons/buying%20process%20(1).png "buying process (1)") ## Build for How Humans Actually Decide **No strategy outperforms a misaligned decision process.** People must: - Trust before they engage - Feel before they commit - Recognize patterns before they understand - Understand before they justify - And only then take action When this sequence is aligned, decisions happen naturally. And even the biggest brands get this wrong. **[Learn how Adidas cocked it all up!](https://www.trbcomms.com/trb-blog/adidas-messaging-failure-that-shows-why-context-matters?hsLang=en)**   ![The Mar.chology Framework-2](https://www.trbcomms.com/hs-fs/hubfs/Tomera/TRB%20Comms/Icons/The%20Mar.chology%20Framework-2.png?width=2000&height=1000&name=The%20Mar.chology%20Framework-2.png "The Mar.chology Framework-2") ## The Approach Behind the Method Mar.cology™ is the behavioral approach that underpins the Decision Alignment Method™ It defines how we: - Interpret messaging - Diagnose friction - Understand how decisions actually happen You don’t move through it. It powers everything we do.   ![ICONS BEATsyncro-LOGOS](https://www.trbcomms.com/hs-fs/hubfs/ICONS%20BEATsyncro-LOGOS.png?width=800&height=800&name=ICONS%20BEATsyncro-LOGOS.png "ICONS BEATsyncro-LOGOS") ## Who Benefits  - #### Leaders Align teams, messaging and strategy to drive clearer decisions and measurable outcomes. - #### Founders & Operators Fix what’s not converting by addressing the real breakdownnot just the surface symptoms. - #### Creators & Experts Translate your value into messaging that resonates, builds trust  and drives action ## See how this approach has helped already ![GMF-Mark-favecon-icon](https://www.trbcomms.com/hubfs/Tomera/TRB%20Comms/Clients/GMF-Mark-RB-2024-1.png) REBRAND #### Grae Matta Foundation **Challenge:** Brand lacked accessibility and emotional clarity. **Solution:** Applied the Cognitive Conversion Sequence™ to redesign the brand identity. **Result:** Improved accessibility and greater global brand awareness. [Learn More](https://www.trbcomms.com/grae-matta-foundation?hsLang=en) ![10zyme-60-icon](https://www.trbcomms.com/hubfs/Tomera/TRB%20Comms/Clients/10zyme-copyright-short-chill-2023-1.png) New Brand #### 10zyme **Challenge:** Complex femtech product required clear positioning. **Solution:** Messaging architecture aligned with buyer decision psychology. **Result:** Simplified medical messaging and strengthened brand clarity. [Learn More](https://www.trbcomms.com/10zyme?hsLang=en) ![coats-digital-icon](https://www.trbcomms.com/hubfs/Tomera/TRB%20Comms/Clients/308640893_568944908361187_5078303021912528571_n-1.png) Global Expansion #### Coats **Challenge:** Global brand required culturally adaptable marketing assets with at least one new region. **Solution:** Strategic messaging and content aligned with regional markets. **Result:** £4M revenue growth, incressed solution sales from 9 to 27 with an expansion into three non-english speaking regions. [Learn More](https://www.trbcomms.com/coats-digital?hsLang=en) ### Ready to identify where your marketing breaks the buyer decision journey? Start by taking the Decision Alignment Diagnostic™ first or if you're ready to get some clarity now, book a call. [Take the Diagnostic](https://decision-alignment-diagnostic.fillout.com/t/ngUA2h3iPKus?HighFrictionLPHS=xxxxx) [Book a Clarity Call](https://calendly.com/trbcomms/30min) ![bw_me_2023](https://www.trbcomms.com/hs-fs/hubfs/Tomera/bw_me_2023.png?width=300&height=404&name=bw_me_2023.png "bw_me_2023") #### **Behavioral Marketing & Revenue Strategist** Creator of the **Mar.chology™** methology. With a psychology degree and marcomms experience across startups, mission-driven organizations and global brands, Tee helps organizations align marketing strategy with how people actually make decisions. [**Book a Clarity Session with Tee**](https://calendly.com/trbcomms/30min) ## Our Blog It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more ![Adidas’ Messaging Failure: Why Context and Empathy Matter in Marketing](https://www.trbcomms.com/hubfs/Blog/adidas-marketing-failure%20(1).png) ##### Adidas’ Messaging Failure: Why Context and Empathy Matter in Marketing In 2017, Adidas sent an email to Boston Marathon finishers with the subject line: “Congrats, you survived the Boston Marathon.” [Read More](https://www.trbcomms.com/trb-blog/adidas-messaging-failure-that-shows-why-context-matters?hsLang=en) ![Why the Artists Pathway Is Structured This Way](https://www.trbcomms.com/hubfs/Blog/Artist%20pathway.png) ##### Why the Artists Pathway Is Structured This Way Creative people don’t struggle because they lack ideas. They struggle because their internal systems are often overloaded, unsupported or pushed to operate at an unsustainable... [Read More](https://www.trbcomms.com/trb-blog/why-the-artists-pathway-is-structured-this-way?hsLang=en) ![Why the Leaders Pathway Is Structured This Way](https://www.trbcomms.com/hubfs/Blog/leaders%20pathway.png) ##### Why the Leaders Pathway Is Structured This Way Leadership rarely fails because of a lack of skill. It fails when responsibility outpaces internal capacity. [Read More](https://www.trbcomms.com/trb-blog/why-the-leaders-pathway-is-structured-this-way?hsLang=en) [![Tomera Rodgers Bohnert](https://www.trbcomms.com/hubfs/lilac-trb.png "Tomera Rodgers Bohnert")](https://www.trbcomms.com/?hsLang=en) - [Home](https://www.trbcomms.com) - [Why Marketing Fails](https://www.trbcomms.com/why-marketing-fails-to-convert) - [Method](https://www.trbcomms.com/methodology) - Insights Show submenu for Insights - [Case Insights](https://www.trbcomms.com/tomera-rodgers-success) - [Blog](https://www.trbcomms.com/trb-blog) - [About](https://www.trbcomms.com/about) - [Home](https://www.trbcomms.com) - [Why Marketing Fails](https://www.trbcomms.com/why-marketing-fails-to-convert) - [Method](https://www.trbcomms.com/methodology) - Insights Show submenu for Insights - [Case Insights](https://www.trbcomms.com/tomera-rodgers-success) - [Blog](https://www.trbcomms.com/trb-blog) - [About](https://www.trbcomms.com/about) [Follow us on Facebook](https://www.facebook.com/trb.consultancy/) [Follow us on LinkedIn](https://www.linkedin.com/company/trb-comms) [Follow us on Twitter](https://www.linkedin.com/in/tomera-rodgers/) Copyright © T.R.Bcomms 2026 Designed by Tomera Rodgers