I built an intelligent language systems for brands so their content listens before it speaks. My content conscience illustrates my dedication to authentic brand messaging.
Logos I've Supported
Tomera's SEO Content Success
I've spent over 10 years working with startups and corporations to refine messaging and brand awareness. At heart, I am someone who thrives on seeing others succeed as a result of my work. Essentially, I am a transformation partner for founders, leaders and organizations navigating growth, complexity or change. I support work at the intersection of strategy, execution and wellbeing building marketing and operational systems that scale sustainably. My work and support combines brand clarity, marketing infrastructure and human-centered design so teams I am part of can perform, create and lead without burning out.
Cervical Screening Results: Navigating the Worrying Wait
Cervical screening is a vital diagnostic test that can save lives by detecting cervical abnormalities early, allowing timely intervention to prevent cervical cancer. However, waiting for cervical screening test results can take a number of weeks, or even up to several months in some cases, causing significant emotional distress for many.
Better Work/Life Balance for Healthcare Providers
Being a healthcare provider is a rewarding career but there is no doubt that it is hard work. Many physicians struggle with keeping up their work/life balance due to their schedules and need to put patients first. This can lead to stress, depression and eventual burn-out for healthcare providers. Telehealth can be a great help towards achieving a work/life balance...
Grae Matta Foundation has a Brand New Look!
Grae Matta Foundation (GMF) was established in 2017, and with it, our original semicolon logo. The semicolon means ‘what comes after’ and represents sharing individual experiences and overcoming internal struggles. And the coloured design inside the semicolon is the scan of a distressed brain.
Ali's by the Sea Social Responsibility
Networking is a crucial aspect of professional and personal development. Building connections with other women in their can be an empowering and transformative experience. Women's networking provides a platform for collaboration, support and mentorship, enabling women to navigate the challenges they face in running their own business.
Branding for Humans
“I am incredibly pleased with the excellent work that Tomera and her team are doing, for the Foundation. So good that I have ordered that the change be carried out throughout the Group on all branding. The semicolon has always been synonymous with those who struggle with depression, anxiety, and other forms of ill mental health. It only seemed right to adopt it as our logo within the Group. The Semicolon means, ‘What comes afterward’ now that means Grae Matta.”
Ferron Gray
Founder & President, Grae Matta Foundation
My work spans startups, nonprofits and global organizations. I focus on what actually moves people, teams and revenue.
I bridge cross-functional teams by listening first, translating regional needs into scalable systems and aligning sales and marketing through shared infrastructure, content and data so teams move together, not in parallel.
Each case study reflects a different context but the same approach: listen deeply, align language to human reality and build strategies people can actually use.
Rebrand: Grae Matta Foundation – Global Mental Health Nonprofit
A human-centered brand narrative was critical for a nonprofit operating at the intersection of mental health research, policy and advocacy. This case study shows how storytelling, clarity and trust were used to connect institutional standards with real human impact transforming complex advocacy into accessible, purpose-driven communication.
Brand & Messaging GTM: 10zyme – FemTech/MedTech
This case study examines how brand psychology supports femtech innovation by translating complex diagnostics into accessible, empowering language. Applying a human-centered lens, the work highlights how scientific credibility and patient autonomy can coexist reducing fear, increasing clarity and building trust in sensitive health decision-making.
Global Sales Enablement: Coats Digital
This Mar.kology™ case study demonstrates how active listening, cultural insight and collaboration bridged the gap between marketing and global sales teams. With a £500 budget, culturally aligned sales language helped increase revenue by £4M+ and tripled solution sales proving that localization, when done right, is a commercial advantage.
Corporate Burnout-SBO Transisition: Ali’s by the Sea
A multi-service lifestyle business required clarity without losing warmth. This case study shows how brand positioning and messaging unified pet care and concierge services under a single, trusted identity. The strategy balanced professionalism with personality, helping the brand communicate reliability, care, and confidence across diverse client needs.
Gun Violence Survivor to SBO Transisition: Katz Kare
This case study explores how human-centered branding and trust psychology were applied to an in-home care service for seniors and people with disabilities. Using Brandiq™ and Mar.kology™, the work focused on emotional safety, dignity and calm decision-making creating a care brand that feels trustworthy before the first conversation.
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